Beauty Industry

Alberto VO5 Promotes Frizz Busters for August

The brand is launching a campaign and sweepstakes.

August 4, 2014

By: Jamie Matusow

Editor-in-Chief

Alberto VO5 is launching a campaign, “National Anti-Frizz Month,” for August, to promote its 5-step process for fighting frizz, using its shampoo and styling products in its Salon Series (shown).

All throughout August, Alberto VO5 will offer frizz fighting tips and tricks on its website, featuring expert advice with videos featuring Monique Frausto of Curves and Chaos, and Jill Seiman of Glamamom – plus a frizz-fighting toolkit and coupons for VO5 products.

The brand’s Facebook fans will have a chance to win up to $5,000 in cash and Alberto VO5 products through the Hot Oil Hot Summer Sweepstakes.

Nina Riley, VP of Marketing for Alberto VO5 said:

“Frizz is caused when water, found in humid hair, modifies hair’s structural protein, causing our hair cuticles to let loose, and literally spring out of control. The key is preventing that process early-on, starting with pre-treating the hair before shampooing with products like VO5 Hot Oil Treatment, which smooth out the cuticle and keep frizz from taking hold.”